Case study · Volt Québec
From first inquiry to organized electrical work.
A website, CRM, and workflows that connect lead generation with the organization of electrical work, supported by a CMS, SEO/AEO, and an ongoing content partnership.
About the brand
Volt Québec is an electrical contractor serving homeowners and general contractors on Montréal’s North Shore and in the Laurentians. Its services range from new residential construction and post-disaster reconstruction to electrical panel upgrades, EV charger installations, and everyday electrical work.
Project narrative
Leadhouse created Volt Québec’s website, CRM, and workflows to generate leads and help organize the electricians’ work. We integrated a content management system so the client could manage website content, optimized the site for search and answer engines, and regularly update the blog. The partnership continues with a focus on developing leads and sales.
Project details
Starting point
Connect the online presence with lead generation, client content management, and the organization of electricians’ work.
Leadhouse responsibility
Website creation, CRM and workflow implementation, CMS integration, SEO/AEO optimization, and ongoing blog updates.
What we delivered
A website connected to a CRM and workflows, an integrated CMS for client content management, search and answer-engine optimization, and regularly updated blog content.
Why this approach
Connect how prospective clients discover Volt Québec with how the team manages inquiries and organizes work. Continue supporting that system through an ongoing partnership focused on leads and sales.
Placeholder figures
These numbers are layout placeholders, not measured results or forecasts. Replace them with verified figures and a measurement period before publication.
The challenge
Connect the generation of inquiries with their follow-up and the organization of electricians’ work, while giving the client control over website content.
How we solved it
Bring the website, CRM, workflows, and CMS together, then support visibility through SEO/AEO and regular blog updates as part of an ongoing partnership.
Services provided
Website creation
A website presenting Volt Québec’s services and supporting lead generation.
CRM and workflows
A customer relationship management system and workflows to support lead generation and help organize electricians’ work.
CMS integration
An integrated content management system that allows the client to manage website content.
SEO and AEO
Optimization for search engines and answer engines to support the website’s discoverability.
Blog content and ongoing partnership
Regular blog updates and ongoing collaboration focused on developing leads and sales.
Outcomes
Cost per lead (CPL) over 90 days
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