Case study · Concussion Legacy Foundation Canada
A Digital Partnership for Brain Health in Canada
A full-stack digital partnership supporting brain health through marketing, creative services, websites, apps, and Google Ad Grants.
About the brand
Concussion Legacy Foundation Canada supports people affected by concussions and other brain injuries, along with their families and caregivers. Through education, advocacy, support programs, and research, the organization works to prevent brain trauma and improve life for Canadians living with its effects, including athletes and military Veterans.
Project narrative
For Concussion Legacy Foundation Canada, return on investment means reaching people and helping them access support. Leadhouse works across digital infrastructure, marketing, web and app development, and creative production to support that mission.
Project details
Starting point
Reach people affected by brain trauma and strengthen awareness and access to support.
Leadhouse responsibility
Support the organization across marketing, technology, web and app development, and creative services.
What we delivered
Digital infrastructure, websites and apps, content and video, Google Ad Grants, copywriting, translation, and social media.
Why this approach
Connect the organization’s digital and creative work around its mission and the people it serves.
The challenge
Expand awareness of brain health and connect more people with support while coordinating a broad range of digital and creative needs.
How we solved it
Bring strategy, technology, content, and campaigns together through a full-stack partnership, including Google Ad Grants and an accountability app developed with military veterans.
Services provided
Digital infrastructure and technology advisory
Technical foundations and guidance for online operations.
Website and app development
Web development and an accountability tool supporting veterans’ physical and mental well-being.
Content and video production
Creative content to build awareness and engage audiences.
Google Ad Grants
Growing grant funding from $0 to $10,000 to support outreach.
Copywriting, translation, and social media
Clear multilingual messaging and distribution across channels.
Project management
A cohesive workspace and consulting to improve coordination.
Outcomes
Social media reach
Support line inquiries
From the client
My experience with Leadhouse has been fantastic. I shared my vision and they were able to actualize it efficiently. It has been an absolute pleasure working with them.
Tim FleiszerConcussion Legacy Foundation CanadaPlanning a similar project?
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