Case study · Wheelcraft
A website built for inquiries and car-show tickets.
Website creation, car-show ticket purchasing, a client-manageable Pit Crew section, and forms that support lead generation.

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About the brand
Wheelcraft specializes in automotive wheel refinishing and customization in Mentor, Ohio. From PVD chrome finishes to cosmetic repairs, the company helps drivers restore or personalize their wheels, serving both everyday vehicles and show cars with a range of finishes and styles.
Project narrative
Leadhouse created the Wheelcraft website and added a feature for purchasing car-show tickets. We also built a Pit Crew section that the client can easily manage and added forms to support lead generation.
Project details
Starting point
Bring the website, car-show ticket purchasing, Pit Crew content, and lead-generation forms together in one place.
Leadhouse responsibility
Website creation and implementation of ticket purchasing, a client-manageable Pit Crew section, and lead-generation forms.
What we delivered
A Wheelcraft website with car-show ticket purchasing, an editable Pit Crew section, and forms for prospective customers to get in touch.
Why this approach
Give visitors clear ways to contact Wheelcraft and purchase car-show tickets, while making Pit Crew content easy for the client to maintain.
Services provided
Website design and development
Creation of the Wheelcraft website and its customer-facing features.
Car-show ticket purchasing
A website feature that lets visitors buy tickets for the car show.
Client-manageable content
A Pit Crew section designed to be easily maintained by the client.
Lead-generation forms
Forms that give prospective customers a way to submit inquiries.
From the client
Leadhouse transformed Wheelcraft's digital presence, driving a 135% increase in B2C leads for our Cleveland-based automotive wheel manufacturing business.
Ed HollinsheadCEO, WheelcraftPlanning a similar project?
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